Research results from the Public Service Announcements intervention published

Research results from the Public Service Announcements intervention published

Category : News

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Read the full article published at JoVE here: https://www.jove.com/video/55872/electroencephalographic-heart-rate-galvanic-skin-response-assessment

Cartocci, G., Caratù, M., Modica, E., Maglione, A. G., Rossi, D., Cherubino, P., et al. Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements. J. Vis. Exp. (126), e55872, doi:10.3791/55872 (2017).